Alexie Arena.
Building toys,
brands, and
the teams behind them.

Leading end-to-end product development strategy, including a cross-functional team of designers and project managers shipping innovative, market-ready toys.

• Set creative vision and development roadmap aligned to brand strategy, retailer expectations, and key market windows.
• Partner with sales, design, and executive leadership to prioritize the product pipeline and present concepts that drive revenue.
• Oversee global supplier relationships, ensuring quality, cost, and timelines are consistently met.
• Champion a culture of collaboration and mentorship across direct reports.

Drove full-cycle development across the stationery and gift space, translating trend insights and market data into commercially successful product lines.

• Conducted competitive analysis and retail shopping to identify whitespace and shape strategy.
• Managed global supplier relationships with regular overseas factory visits.
• Negotiated pricing and manufacturing costs to strengthen margins.
• Directed art development with freelance artists, providing creative briefs and direction to keep aesthetics cohesive and on-trend.

Rose from Junior to Senior Product Developer over five years, leading development for marquee kid brands including Made by Me, Slimygloop, Mixy Squish, Bluey, Little Tikes, and Creative Roots.

• Owned the full product lifecycle from concept through production.
• Recruited, managed, and mentored junior developers, building team capability across a growing portfolio.
• Delivered mockups, rapid prototypes, licensing submissions, sales presentations, and new compound formulations.
• Synthesized retail trend research to inform product strategy and expansion opportunities.